Head to head

Exion vs Venus Bliss Max (2026)

Compare purchase costs, running costs and the evidence behind each device.

Read the comparison overview

Purchase cost: Catalog new-price ranges: Exion, $150k–$200k; Venus Bliss Max, $150k–$200k. Check the source notes and request current quotes.
Technology: Exion: HIFU / Ultrasound. Venus Bliss Max: Injection lipolysis / laser lipo.
Practice fit: Both are listed under body contouring. Check each model’s US regulatory status and labeled indications for your intended use.

Device A

Body Contouring

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Device B

Body Contouring

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Price comparison

Price comparison: BTL Aesthetics Exion vs Venus Bliss Max
Attribute	BTL Aesthetics Exion	Venus Bliss Max
New price range	$150k–$200kReported source: Dealer quote · Aug 12, 2026	$150k–$200kSource not documented
Used asking range	Not published	Not published
Payback calculator	View ROI calculator	View ROI calculator
Next step

New price range

BTL Aesthetics Exion: $150k–$200kReported source: Dealer quote · Aug 12, 2026
Venus Bliss Max: $150k–$200kSource not documented

Used asking range

BTL Aesthetics Exion: Not published
Venus Bliss Max: Not published

Payback calculator

BTL Aesthetics Exion: View ROI calculator
Venus Bliss Max: View ROI calculator

Next step

BTL Aesthetics Exion

Venus Bliss Max

Consumable economics

Consumable economics: BTL Aesthetics Exion vs Venus Bliss Max
Attribute	BTL Aesthetics Exion	Venus Bliss Max
Consumable cost / lock-in	Supply pricing is not documented with a dated source yet. Request an itemized supply quote.	Venus states there are no per-treatment consumable fees. The FlexMAX EMS applicators are reusable (K213308), not disposable pads; the (MP)2 mode uses gel; the diode applicators are reusable with contact cooling. Budget hygiene supplies and a post-warranty service contract rather than a per-treatment consumable line. — marketed no-lock — manufacturer states no lock, expiry or metering
Service cost	Not published	Not published

Consumable cost / lock-in

BTL Aesthetics Exion: Supply pricing is not documented with a dated source yet. Request an itemized supply quote.
Venus Bliss Max: Venus states there are no per-treatment consumable fees. The FlexMAX EMS applicators are reusable (K213308), not disposable pads; the (MP)2 mode uses gel; the diode applicators are reusable with contact cooling. Budget hygiene supplies and a post-warranty service contract rather than a per-treatment consumable line. — marketed no-lock — manufacturer states no lock, expiry or metering

Service cost

BTL Aesthetics Exion: Not published
Venus Bliss Max: Not published

FDA clearance

FDA clearance: BTL Aesthetics Exion vs Venus Bliss Max
Attribute	BTL Aesthetics Exion	Venus Bliss Max
FDA status & indication	FDA ClearedK211639, K222556, K233604 Read FDA indication wording “The BTL-785W device has the following indications for use: The BTL-785W with BTL-785-1 applicator is intended to provide heating for the purpose of elevating tissue temperature for selected medical conditions such as temporary relief of pain, muscle spasms, and increase in local circulation. The BTL-785-1-4 massage device is intended to provide a temporary reduction in the appearance of cellulite. The BTL-785W with BTL-785-2 applicator is indicated to provide heating for the purpose of elevating tissue temperature for selected medical conditions such as temporary relief of pain, muscle spasms, and increase in local circulation. The BTL-785W with BTL-785-3 applicator is intended to provide heating for the purpose of elevating tissue temperature for selected medical conditions such as temporary relief of pain, muscle spasms, and increase in local circulation. The BTL-785W with BTL-785-4 applicator used with tips BTL-785-4-1, BTL-785-4-2, BTL-785-4-5 and BTL-785-4-6 is indicated for use in dermatological and general surgical procedures for electrocoagulation and hemostasis. The Applicator BTL-785-4 of BTL-785W device used with tips BTL-785-4-3, BTL-785-4-4, BTL-785-4-7 and BTL-785-4-8 is intended for dermatological procedures requiring fractional treatment of the skin. At higher energy levels greater than 62 mJ/pin, use of the BTL-785-4 applicator is limited to Skin Types IIV. The BTL-785W with BTL-785-7 hands-free applicator used with BTL-785-7-1, BTL-785-7-2, BTL-785- 7-3, BTL-785-7-4, BTL-785-7-5 and BTL-785-7-6 single-use electrodes is intended to provide heating for the purpose of elevating tissue temperature for selected medical conditions such as temporary relief of pain, muscle spasms, and increase in local circulation.”	FDA ClearedK213308, K220592 Read FDA indication wording “The Venus BlissMAX device is a diode laser system intended for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less. In addition, the Venus BlissMAX device is intended for the treatment of the following medical conditions; using the MP2 applicator for delivery of RF energy combined with massage and magnetic field pulses: • Relief of minor muscle aches and pain, relief of muscle spasm • Temporary improvement of local blood circulation • Temporary reduction in the appearance of cellulite In addition, The Venus BlissMAX device using the FlexMAX applicators is intended for muscle conditioning to stimulate healthy muscles. The Venus BlissMAX device using the FlexMAX applicators is not intended to be used in conjunction with therapy or treatment of medical diseases or medical conditions of any kind. The Venus BlissMAX device using the FlexMAX applicators is intended to be operated by a trained professional.”

FDA status & indication

BTL Aesthetics Exion: FDA ClearedK211639, K222556, K233604
Read FDA indication wording
“The BTL-785W device has the following indications for use: The BTL-785W with BTL-785-1 applicator is intended to provide heating for the purpose of elevating tissue temperature for selected medical conditions such as temporary relief of pain, muscle spasms, and increase in local circulation. The BTL-785-1-4 massage device is intended to provide a temporary reduction in the appearance of cellulite. The BTL-785W with BTL-785-2 applicator is indicated to provide heating for the purpose of elevating tissue temperature for selected medical conditions such as temporary relief of pain, muscle spasms, and increase in local circulation. The BTL-785W with BTL-785-3 applicator is intended to provide heating for the purpose of elevating tissue temperature for selected medical conditions such as temporary relief of pain, muscle spasms, and increase in local circulation. The BTL-785W with BTL-785-4 applicator used with tips BTL-785-4-1, BTL-785-4-2, BTL-785-4-5 and BTL-785-4-6 is indicated for use in dermatological and general surgical procedures for electrocoagulation and hemostasis. The Applicator BTL-785-4 of BTL-785W device used with tips BTL-785-4-3, BTL-785-4-4, BTL-785-4-7 and BTL-785-4-8 is intended for dermatological procedures requiring fractional treatment of the skin. At higher energy levels greater than 62 mJ/pin, use of the BTL-785-4 applicator is limited to Skin Types IIV. The BTL-785W with BTL-785-7 hands-free applicator used with BTL-785-7-1, BTL-785-7-2, BTL-785- 7-3, BTL-785-7-4, BTL-785-7-5 and BTL-785-7-6 single-use electrodes is intended to provide heating for the purpose of elevating tissue temperature for selected medical conditions such as temporary relief of pain, muscle spasms, and increase in local circulation.”
Venus Bliss Max: FDA ClearedK213308, K220592
Read FDA indication wording
“The Venus BlissMAX device is a diode laser system intended for non-invasive lipolysis of the abdomen and flanks in individuals with a Body Mass Index (BMI) of 30 or less. In addition, the Venus BlissMAX device is intended for the treatment of the following medical conditions; using the MP2 applicator for delivery of RF energy combined with massage and magnetic field pulses: • Relief of minor muscle aches and pain, relief of muscle spasm • Temporary improvement of local blood circulation • Temporary reduction in the appearance of cellulite In addition, The Venus BlissMAX device using the FlexMAX applicators is intended for muscle conditioning to stimulate healthy muscles. The Venus BlissMAX device using the FlexMAX applicators is not intended to be used in conjunction with therapy or treatment of medical diseases or medical conditions of any kind. The Venus BlissMAX device using the FlexMAX applicators is intended to be operated by a trained professional.”

Which chains run each

Which chains run each: BTL Aesthetics Exion vs Venus Bliss Max
Attribute	BTL Aesthetics Exion	Venus Bliss Max
Chain adoption	0 recorded pairings	0 recorded pairings
Chains using it	—	—
Approved reviews	0	0

Chain adoption

BTL Aesthetics Exion: 0 recorded pairings
Venus Bliss Max: 0 recorded pairings

Chains using it

BTL Aesthetics Exion: —
Venus Bliss Max: —

Approved reviews

BTL Aesthetics Exion: 0
Venus Bliss Max: 0

Specs and platform

Specs and platform: BTL Aesthetics Exion vs Venus Bliss Max
Attribute	BTL Aesthetics Exion	Venus Bliss Max
Manufacturer	BTL Aesthetics	Venus Concept
Built by (OEM)	BTL Industries	Venus Concept Inc.
Category	Body Contouring	Body Contouring
Technology	Monopolar RF + targeted ultrasound (body applicator) (HIFU / Ultrasound)	Diode lipolysis + RF + EMS (Injection lipolysis / laser lipo)
Launch year	2023	2022
Status	Current	Current
Manufacturer source record	No linked source on file.	No linked source on file.

Manufacturer

BTL Aesthetics Exion: BTL Aesthetics
Venus Bliss Max: Venus Concept

Built by (OEM)

BTL Aesthetics Exion: BTL Industries
Venus Bliss Max: Venus Concept Inc.

Current alternatives

Current catalog models in related categories. Confirm availability and configuration with the supplier.

Cynosure FlexSure

RF body contouring

New: $40k–$70k

Venus Legacy

RF body contouring

New: $60k–$90k

Venus Versa

RF body contouring

New: $70k–$110k

Cutera truSculpt iD

RF body contouring

New: —

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