Business model
How we work
We research equipment for buyers, and we tell you exactly how the lights stay on. If a placement is paid, it is labeled. If it affects our editorial judgment, it doesn't exist.
The line
Rankings, review scores, FDA data and editorial verdicts are never for sale — at any price, to any manufacturer, under any contract.
What manufacturers can pay for
- Labeled placement. Sponsored slots in category listings and on relevant pages. Every one carries a visible "Sponsored" label and is excluded from ranking logic.
- Premium profiles. A claimed profile with brand assets, spec sheets, financing details and a direct contact route for buyers. The editorial sections of that profile stay ours.
- Qualified buyer introductions. When an operator asks to be connected to a vendor, we pass that request along. Operators always opt in.
Pricing and tiers are on the for manufacturers page.
What manufacturers cannot pay for
- A higher position in any ranking, comparison table or category listing.
- Removal, suppression or softening of a negative owner review.
- Changes to FDA status, clearance numbers or indication language.
- Changes to our pricing ranges, consumable cost estimates or resale assessments.
- Editorial verdicts, "bottom line" copy or The Aesthetic Index Score.
A paying manufacturer and a non-paying manufacturer are treated identically by our data pipeline. See how we verify and our methodology.
Corrections
We publish material corrections in the device history timeline on each profile, with a date and a reason. If you believe something on this site is wrong, tell us and we will check it against source documents.